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Claire Chuff
  • About
  • Graphic Design
  • Product Design
  • Process

metamuto

For my Graphic Design senior thesis project, I created the branding identity for metamuto, a company that would manufacture and sell my product design thesis project. My goal was to develop a comprehensive brand guidelines book that thoroughly illustrated the clean, minimalistic design style of metamuto. The formal design choices for metamuto were chosen to appeal to my target demographic, new parents, ages 25-35.

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Playtex Rebrand

I redesigned the branding for Playtex. I created an updated and playful logo using red and white dots to create an abstracted calendar, which plays on the phrase “time of the month.” After designing the logo and visual identity, I created mock-ups, most of which I modeled and rendered in C4D, to illustrate how the new branding would function across a variety of Playtex products.

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Women In The World Redesign

I redesigned the landing page for the Women In The World conference. I started with wireframes illustrating how the web pages would interact on desktop and mobile. I aimed to create a cohesive design that highlighted the event information and attracted a larger audience to the conference.

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Desktop Landing Page
Mobile Landing Page
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C4D Motion Graphics

I created a logo for a fictional production company using Cinema 4D, with an emphasis on how audio interacts with the logo.

I did a sketchbook series in Cinema 4D, which focused on creating perfectly looping videos.

Production Company Logo
Sketchbook 1
Sketchbook 2
Sketchbook 3
Sketchbook 4

90's TV Show Intro

A study of the cliches of 90’s tv show intros starring me as all of the characters.


90's Intro

A study of the cliches of 90’s tv show intros starring me as all of the characters.

Motion Infographic

A motion infographic that was inspired by a PEW Research article call From MAGA to METOO. My goal was to create a visually engaging infographic that was able to convey the information from the article in an easily consumable manner.

InfoGraphic

Soak: Eucalyptus Bath Bombs

Soak is a branding design project in which I created the branding and packaging for a bath bomb company. I rendered my packaging designs in Cinema 4D.

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Cook Book

The cookbook for the Binge-inclined. This book will offer the perfect recipes for when you want to add a touch of ~class~ to nights when you otherwise would simply exist, immobile, on the couch for hours on end, basking in the warm glow of whatever device you watch Netflix on. So get up, throw away that suspiciously old bag of chips you’ve been munching on, and get cooking!

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metamuto
9
Playtex Rebrand
5
Women In The World Redesign
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5
C4D Motion Graphics
90's Intro
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90's TV Show Intro
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Motion Infographic
studio_cccmaterial-2_1.jpg
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Soak: Eucalyptus Bath Bombs
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Cook Book

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